Through our data resources and analytical capabilities, Experian provides one of the critical building blocks for growth in consumer economies around the world. In order to capitalize on the market opportunities available to us and to drive long-term shareholder value, we have centered our strategy on three elements:
Focus on Data and Analytics
Our core expertise lies in the ownership and operation of comprehensive databases about consumers and businesses. From these, we are able to extract significant extra value by applying our own proprietary analytics and software. The combination of data and analytics is a key differentiator. Experian's businesses are characterized by their market-leading positions, high barriers to entry, global reach and potential for long-term growth, as well as their attractive financial characteristics.
Drive Profitable Growth
Experian's growth is supported by favorable long-term dynamics in our two end-markets of credit and marketing. We have excellent positions in these markets, and our aim is to drive organic revenue growth by leveraging our scale and focusing on "best-in-class" performance. Our strategic framework for driving profitable growth has the following components:
- Expand our global reach: by expanding our global network and extending our existing capabilities into new geographic and vertical markets
- Innovate to stay ahead: by promoting a culture of innovation and investing in new data sources and enhanced analytics that deliver significant value to our clients
- Drive operational excellence: by leveraging our global scale and common platforms to allow us to deploy global products quickly into new markets
Optimize Capital Efficiency
We aim to use our strong cash flow efficiently by continuing to reinvest to retain competitive advantage and to make targeted acquisitions that fit our strategy and meet our financial hurdles.
Business Unit Structure
Experian is managed on a geographic basis across four core geographies: North America; Latin America; the UK and Ireland; and EMEA (Europe, Middle East, Africa)/Asia-Pacific.
Experian has more than 100,000 clients globally across diverse industries and markets. A sampling of our clients includes: American Express, Barclays, BMW Financial Services, BNP Paribas, Coors Brewers UK, France Telecom, Hilton Hotel, National Australia Bank, Royal Mail, UNICEF, Westpac, Yahoo!
Years in Business
Experian traces our origins to CCN, an information services business established in 1980 by our former parent company, GUS. Between 1980 and 1996, CCN expanded into adjacent business lines in the UK. In 1996, GUS significantly increased its presence in the US market with the acquisition of the former TRW credit, decision analytics, direct marketing and real estate information businesses. Experian was formed in 1996 when GUS plc merged TRW Information Systems & Services and CCN Group. Additional acquisitions and mergers have been made since 1996 to incorporate competencies such as database management, data hygiene, e-mail marketing and deployment, fraud services, analytic capabilities, and consumer interactive services.
In October 2006, Experian demerged from GUS and became a publicly traded company on the London stock exchange to increase shareholder value and our growth potential.
Experian plc is listed on the London Stock Exchange (EXPN).